New Insight
Accounting

Bookkeeping for Innovative & Socially Responsible Businesses

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Power Over Your Money Begins with Insight

You’re an innovative, socially responsible small business dedicated to doing something great in the world. We’re a San Francisco Bay Area Certified QuickBooks Elite ProAdvisor accounting firm. We want to help you make great things happen.

Whether you want to learn the ins and outs of accounting or to leave it all to us, we give you more ways to see what your money is up to. Because insight is power.

We Give Back

Each quarter, we donate a percentage of our profits to organizations that make the world a better place. Because we like to put our money where our mouth is.

East Bay Express - Best of the East Bay 2025
East Bay Express - Best of the East Bay
Best of Oakland 2021 - New Insight Accounting

Selected Clients

Creatives

Healers

Socially Responsible Businesses

Oakland Art Murmur
Sibylline Press
Lisa is the virtual CFO of our small business. She walked us through the Payroll Protection Program and has helped put processes in place to make sure our probability of debt forgiveness was very high. As the CEO, it is nice to know that Lisa looks at all financial documents to help me see ahead and around corners. You are not likely to find an accounting professional who is more thoughtful, connected and there for you.
Lloyd Johnson, Jr., Founder and CEO, Chief Legal Executive LLC
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